Scope the work before the build
A useful development brief describes users, business rules and handover responsibilities. We make those requirements visible so features can be prioritised and tested.
Define the conversion before the campaign
A useful campaign brief explains what counts as a valuable enquiry or sale. It should also describe service areas, exclusions and the information needed to qualify a lead. These decisions guide keyword selection and landing-page content.
Keep the landing page relevant
Someone clicking an advert should immediately recognise the service they searched for. A focused page explains the offer, answers likely questions and provides an accessible contact route. Advertising cannot compensate for unclear information or a broken form.
Separate media spend from management
Campaign budgets, platform charges and management work should be clear in the proposal. Reporting should include spend, measured actions and the assumptions behind any interpretation. Improvements are tested over time rather than promised as a guaranteed return.
What we plan with you
- Campaign and keyword planning
- Ad copy and landing-page alignment
- Conversion measurement planning
- Budget review and ongoing optimisation
For Johannesburg projects, the initial conversation can take place remotely. Our contact office is in Edenvale; meetings are arranged in advance. Share your current website, required functionality and preferred timing so we can define the next step.
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